For merchants that sell through both ecommerce and physical retail, the customer journey does not always end online. A shopper may discover a product on a website but still want to see it, touch it, or purchase it nearby.
Helping that shopper find the right store should be simple. Yet a basic map embed can feel disconnected from the rest of the website, while building a polished store locator from scratch requires time and technical expertise that many teams do not have.
The result is often a compromise: a locator that works but does not match the brand, or a project that stays on the backlog because no one has time to become a mapping software expert.
Closeby is designed to remove that friction. Through its integration with SHOPLINE, merchants can add a branded store locator that helps customers find products and services in the real world without building the mapping experience themselves.
A customer who cannot quickly find a nearby location may abandon the search or choose another brand. For merchants with retail stores, stockists, dealers, or service locations, that missed connection can mean losing an opportunity to turn online interest into an in-person visit.
A store locator helps close that gap by giving shoppers a clear path from the website to a physical location. The challenge is making the experience feel like a natural part of the brand rather than a generic map placed on a page.
Merchants must otherwise manage map settings, location data, mobile behavior, and visual details themselves. Even small design mismatches can make the locator feel separate from the rest of the customer experience.
Closeby enables SHOPLINE merchants to add a map widget that matches the design of their website. The locator helps shoppers find nearby places to purchase a merchant’s products or access its services while keeping the experience connected to the storefront.
Instead of engineering a custom mapping solution, merchants can focus on how locations are presented and how the locator supports the customer journey. This reduces the time and technical work required to launch an experience that feels native to the brand.
For customers, the benefit is straightforward: they can move from browsing online to finding a nearby location where they can see, touch, or purchase the product in person.
Closeby takes a design-first approach to store locators. The goal is not simply to place pins on a map, but to make the locator feel considered, useful, and consistent with the rest of the website.
Merchants can build an experience around their own visual identity rather than settling for a generic embed. That attention to detail helps preserve a consistent customer experience as shoppers move between product discovery and location search.
Closeby’s Store Locator Wall of Fame highlights how brands have adapted the product to their own sites, with examples that show different approaches to layout, styling, and location discovery.
For merchants with a physical retail presence, helping customers find the right location can support more store visits and in-store purchases. It also gives shoppers the option to experience a product in person before deciding how or where to buy.
Closeby helps merchants support that journey without adding a custom development project. Teams can spend less time troubleshooting map embeds and more time maintaining accurate location information and improving the experience around it.
The product is also supported directly by Closeby’s owner, who personally responds to technical support emails. That hands-on approach gives merchants a direct path to help when they need it.
Closeby integrates with SHOPLINE through the SHOPLINE App Store. Once installed, merchants can add the locator to their website and configure it to reflect their brand and physical footprint.
The integration gives ecommerce teams a simpler way to connect their digital storefront with stores, stockists, dealers, or service locations in the real world. Merchants do not need to build and maintain their own mapping software to create that connection.
This makes Closeby especially relevant for brands that use ecommerce to support a broader retail network and want the path from online discovery to an in-person visit to feel consistent.
SHOPLINE helps merchants build and operate their ecommerce businesses. Closeby extends that experience into the physical world by helping shoppers find nearby locations where products and services are available.
Together, SHOPLINE and Closeby give merchants a practical way to support omnichannel discovery without adding a complicated mapping project. The online store can inform and inspire the customer, while the locator helps turn that interest into a nearby visit.
As brands expand across retail stores and distribution partners, making each location easy to find becomes more important. Closeby gives SHOPLINE merchants a design-conscious store locator that is easier to launch and manage.
See how other brands have designed their location experiences in the Closeby Store Locator Wall of Fame, or visit Closeby.co to learn more.
Closeby helps merchants support in-store sales by helping customers find their products and services in the real world. Its design-first store locator gives brands a simpler way to connect online discovery with physical locations without building a custom mapping solution. Learn more at Closeby.co.
